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Growth Marketing & Automation

2026

Hello

It's Fares. I do growth marketing, and I build the automation behind it.

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brands worked with

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average engagement growth

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projects delivered on time

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prospects in the pipeline I run

Tunis, Tunisia. Open to remote.

(01) About me

About me

Most marketers can run a campaign. Very few can build the system that runs it for them. I'm building both.

For three years I've freelanced as a social media creative for 12+ brands in e-commerce, fitness, coaching and hospitality, plus agency work at Webi Studio in Tunis. I designed the carousels and ran the feeds. Engagement across those accounts grew +30% on average, and I delivered 100% of projects on time.

Then I got tired of not knowing why things worked.

So I learned the other half. SEO, conversion optimisation, landing pages, CRM, marketing automation. Then the part that changed how I work: building AI agents with Claude Code that do marketing work on their own. Competitor monitoring, SEO content briefs, KPI reporting, lead enrichment.

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+30%

average engagement growth across client accounts

What I bring

  • 01

    Three years of real client work. Deadlines, briefs, revisions, clients who came back.

  • 02

    A marketing degree behind the tactics (Licence en marketing, ESSECT Tunis, class of 2026).

  • 03

    Design skills, so the things I ship look finished.

  • 04

    AI automation. I build agents and workflows, not just prompts.

I'm looking for a remote growth marketing role where I can own experiments and build the automation the team doesn't have time for.

Plenty of marketers execute. Very few build the system that executes for them.

More about me

(02) Selected work

Things I built

Marketing systems, mostly. Each one started because something in my own week was taking too long.

See all work
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    SystemsAI Agents2026

    Neoflux, an agent-based operating system

    12 department agents, each reading a written SOP and calling deterministic code. It runs my own client pipeline.

    View project
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    AutomationQuality2026

    A validator that blocks my own CV

    If a number on my CV isn't in the master file, the build fails and nothing gets sent. It has already caught me once.

    View project
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    ProductDecision engine2026

    A meeting copilot with no model in it

    You feed it where a deal stands, it tells you what to move on next. Same input, same answer, every time.

    View project
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    AI AgentsMarketing ops2026

    Five marketing agents, about 23 hours a month

    Competitor monitoring, reporting, SEO briefs, lead scoring, first-response drafting. Each one replaces a recurring block in my week.

    View project
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    ContentWorkflow2026

    Content OS

    Eight workflows, from research to the analytics loop. The blank page was never the hard part.

    View project
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    WebHealthcare2026

    A growth system for medical practices

    A site that books, WhatsApp that reminds, reviews that rank. Built for clinics, not for agencies.

    View project
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    Case studyCommunity2024

    +35% engagement, and the wrong number

    I lifted average engagement 35% in three months at Webi Studio. Today I'd argue it was the wrong number to chase.

    View project

(03) Experience

Where I've worked

Freelance, agency and a call floor. The call floor taught me more about customers than any of the marketing did.

Book a call

Content Creation & Digital Marketing

Freelance, self-employed, Tunis, Tunisia

Apr 2023 — PresentContentBrandingAI Automation

12+ brands across e-commerce, fitness, coaching and hospitality, and the agent systems I built to run the work.

  • Managed content strategies for 12+ brands, generating an average engagement growth of +30% across social media platforms.
  • Designed cohesive visual identities for clients, helping them attract new partners and grow their online brand awareness.
  • Delivered 100% of projects within contractual deadlines, which earned repeat work and client referrals.
  • Built AI agent workflows with Claude Code that automate content briefing, competitor research and reporting across client accounts.
  • Built Neoflux, an agent-based operating system on a Workflows–Agents–Tools architecture: 12 department agents that each read a written SOP, call deterministic Python tools, and escalate rather than guess.
  • Ran it as the live operating system behind my own client pipeline: 104 prospects moving through a stage-based funnel, over a swappable database layer.
  • Built a deterministic, offline inference engine for a client-meeting copilot. No model call and no network dependency, so the same input always produces the same recommendation.
  • Designed and maintain a job-application automation system: posting ingestion, CV tailoring, ATS validation and Google Sheets logging.

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Community Manager

Webi Studio, La Marsa, Tunisia

Dec 2023 — Mar 2024CommunityEditorialVisual identity

Editorial calendars for every client account in the agency, and the communities attached to them.

  • Managed editorial calendars for all of Webi Studio's client accounts, increasing the average engagement rate by 35% over 3 months by planning and publishing 3 to 5 pieces of content per week per account on Instagram and Facebook.
  • Animated and retained the online communities of agency clients, cutting average response time to under 2 hours by moderating comments, answering direct messages and handling client reviews daily.
  • Produced and published regular content across all platforms for the agency's clients, keeping an active digital presence across managed communities.
  • Administered the agency's website and led digital projects, updating content and following up on ongoing projects.
  • Created the complete visual identity for several client brands: flyers, print materials and digital visuals ready to deploy across channels.

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Social Media Intern

Webi Studio, La Marsa, Tunisia

Jun 2022 — Aug 2022SocialDesign

First agency seat. Production, publishing, and the visual identity work.

  • Managed social media accounts for the agency's clients, producing and publishing regular content across platforms.
  • Administered the agency's website and supported digital projects through to delivery.
  • Created complete visual identities for several client brands: flyers, print materials and digital visuals.

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Customer Relations Advisor

Teleperformance, El Kram, Tunisia

Jan 2020 — Aug 2020Customer relationsUpsell

A hundred conversations a day. Where I learned what people actually complain about.

  • Handled 100 calls/day with an 80% first-contact resolution rate, contributing to an 8-point improvement in the team's CSAT score.
  • Identified 15+ upsell opportunities within the existing portfolio, generating 5% additional revenue on the managed segment.

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Education

Licence en marketing

ESSECT (École Supérieure des Sciences Économiques et Commerciales de Tunis)

Tunis, Tunisia · Class of 2026

The freelance practice was built while studying, from April 2023 onward.

Certifications

  • Meta Blueprint Media Buying Certification

    In progress

Languages

  • ArabicNative
  • FrenchC1
  • EnglishC1

Skills

Strong

  • Social media strategy
  • Content strategy & editorial planning
  • Community management
  • Multi-account management
  • Branding & visual identity
  • Figma
  • Photoshop
  • Illustrator
  • Canva
  • CapCut
  • Notion
  • Meta Business Suite
  • AI agent building (Claude Code)
  • Workflow automation
  • Prompt engineering
  • Multi-agent system design
  • Client briefing

Working knowledge

  • SEO
  • Conversion rate optimisation
  • Landing page optimisation
  • Google Analytics 4
  • Email marketing
  • CRM / lifecycle marketing
  • A/B testing
  • Data analysis

Moving into

  • Paid media / media buying
  • Meta Ads Manager
  • Campaign strategy
  • Performance analytics

(04) Let's talk

Got a role or a project in mind?

Tell me what you're trying to move and where it's stuck. If I'm the wrong person for it, I'll say so.

Or email me directly:

business@faressouissi.com

(05) Writing

Notes on growth and automation

What I'm learning as I build. Mostly about the parts that don't work the first time.

First posts coming soon.